Hey there! I’m Abby!

I’ve been a content creator for 17+ years through a variety of B2B and SaaS focused roles. The red thread throughout all of it: creating simple, attention-grabbing narratives for the right audience, at the right time, through the right channel.

Want to connect? Email me at [email protected]

Workhuman Content

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As the head of Growth Content, I was responsible for all Demand Gen, Sales, ABM, Customer, and GTM content strategy and creation.

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3 Creative Ways to Fund Social Recognition

Prioritizing DEI in Times of Economic Uncertainty

3 Ways Recognition Combats Economic Uncertainty

Case Study: Merck

Event Enablement: Sales Cheat Sheet

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Cognex Content

<aside> <img src="/icons/push-pin_orange.svg" alt="/icons/push-pin_orange.svg" width="40px" /> Project Description

As the head of Internal Communications and Events at Cognex, my audience was our employees and the story I had to tell was about how their work contributed to the overall success of the business.

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Writing Sample_Org Announcement .docx

Writing Sample_Newsletter.docx

Writing Sample_Executive Email RE Productivity.docx

Writing Sample_BU Comms Strategy.pptx